FOUNDED IN 2012
A GRASSROOTS MOVEMENT THAT EMPOWERS YOUNG PEOPLE TO IMPACT THEIR PEERS AND COMMUNITIES
NEWaukee founded the original YPWeek in 2012 in the city of Milwaukee. Over time and in partnership with dozens of organizations from across the country, YPWeek has expanded to include communities from all corners of the nation.
This grassroots movement aims to unite young people of all background with their peers and impact their communities in new and meaningful ways.
WE BUILD BELONGING
NEWaukee began in 2009 by a group of friends hosting bi-weekly gatherings for people new to the city of Milwaukee. Encouraged to create larger and larger experiences, they began hosting engaging events that showcased the city and drew audiences of thousands.
Companies took notice and started asking how NEWaukee could help them build that same sense of belonging for their brands.
Over the past decade, we’ve applied our three-step process of social architecture to help brands build transformational experiences, attract and engage key audiences, and more meaningfully tell their stories.
YPWEEK ADVISORY BOARD
Angie Emrey – Communications Strategist, Northwestern Mutual
Michael Sapiro – Assistant Vice President of Marketing, Concordia University Wisconsin
Ashley Hines – Diversity and Inclusion Manager, Medical College of Wisconsin (MCW)
Lauren Rock – Director of Individual Engagement, United Way of Greater Atlanta
Yussef Morales – Community Outreach Coordinator, America Works Wisconsin
Alyssia Palacios-Woods – President and CEO, Austin Young Chamber
Brandon Polachowski – Human Capital Management Broker, ADP
Jessica Boling – Director of Community Engagement, AAPI at Milwaukee 2020 Host Committee
Bill Crowley – Ombudsman, Disability Rights Wisconsin
Emily Phillips – Financial Advisor, Robert W. Baird & Co
Aneysha Bhat – Founder & Culture Strategist, Perennial Culture
Zech Dahms – Founder & Cultural Architect, Perennial Culture
Jyl Feliciano – Diversity & Inclusion Director, Talent – Advocate Aurora Health
Claudia Krepsky – Senior HR Project Leader- College & Community Relations, Kohler
Lilia Figueroa – Policy Initiatives Advisor, Wisconsin Department of Children and Families
Ranell Washington – Partnership Development Advisor, American Family Insurance
Jilly Gokalgandhi – Strategic Partnerships Strategist, American Family Insurance