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We all have stereotypes about the generations, and these play into how we view and market our cities: Gen X’ers favor the suburbs to the city and hold more conservative views. Gen Y’ers (aka millennials) embrace city living, postpone marriage and can’t save enough money to afford a home. Gen Z’ers seek instagrammable moments and, as tech natives, live online.

The stereotypes would have us believe that each generation is seeking something drastically different from the place they live. But, are these generational stereotypes really true? When it comes to our cities, might people be searching for similar things?

Join us for a panel discussion with representation from Gen X, Y and Z. Our guests will share their perspectives on Milwaukee and Wisconsin as a place to live, and how their thoughts have shifted in the different stages of their lives.

Panelists Include:

Dr. Steve Gerner, Concordia University Wisconsin

Jilly Gokalgandhi, American Family Insurance

Olivia Menzia, Liv a Little Ice Cream

Moderated by Erik Bilstad, WTMJ

Event Timeline:

11:30AM | Attendee check in, networking
11:50AM | Introductions from NEWaukee, WEDC
12:00PM | Panel discussion
12:45PM | Q/A
1:00PM | Event ends

Light lunch and beverages will be available while they last!


A Note from the NEWaukee Team on COVID-19:

“The NEWaukee team is closely monitoring news and guidelines regarding the coronavirus. We will communicate with registered attendees via email if any changes to event plans are made.

If you are feeling ill or experiencing any symptoms, we politely request that you do not attend this event. If you are at higher risk for serious illness from COVID-19, we also suggest that you refrain from attending our events at this time.

Additionally, we ask that all attendees abstain from handshakes/hug greetings as a precautionary measure at this time. 

Please help us all stay healthy by taking everyday actions to help prevent the spread of COVID-19:

  • Cover your coughs and sneezes with a tissue, then throw the tissue in the trash.
  • Wash your hands often with soap and water for at least 20 seconds, especially after going to the bathroom; before eating; and after blowing your nose, coughing, or sneezing.
  • Avoid touching your eyes, nose, and mouth with unwashed hands.
  • Clean frequently touched surfaces and objects daily.”